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Strategy

Is your sales team effectively selling services, or just selling the company short?

By Joanna Ku | April 9, 2015

“A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” – Henry Ford Selling a product is a far different prospect than selling a service. Generally, buyers will know the fundamentals of what your product is, how it works and maybe even why they need it. Services […]

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